“Increased regulatory oversight of the booming e-cigarette industry should have been visible through the e-mist. Any business involved in the manufacture and sale of these products could have predicted it and used that knowledge to come up with a plan to address it. For the big players, that could mean regulatory engagement, marketing shifts or product changes, all of which we are seeing now.”
For Forbes, I look at the recent push for vaping regulations and how companies should respond to sudden or changing regulatory requirements. Click here to read more.
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