Edgewood Insights

By

Chloe Demrovsky

·

Building Brand Trust in Uncertain Times

Above all, leaders need to be thinking about communicating more. You’re going to have to communicate what your plan is for keeping your employees safe and all of those measures like environmental cleaning procedures, payment systems, and how you deal with common spaces. These are the kinds of things that are usually not communicated to…

Global Experts Weigh In “…according to our experts, remaining completely quiet for fear of saying the wrong thing can be just as damaging. Their advice: Get out ahead of your message as quickly as you can and deliver as much detail as is appropriate for each stakeholder community, without sacrificing accuracy.”

This podcast episode originally appeared on Sound Hound AI on June 25, 2020. Listen to the full episode here.

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